TOURISM QUEENSLAND’S $100,000 SPENDING SPREE


“Queensland – Where Australia Shines”

Following on from the highly successful Best Job in the World promotion in 2009, Queensland Tourism Minister, Mr. Peter Lawlor announced on the 13th October 2010, in London, a new Worldwide Promotion to encourage young people to come and visit Australia’s shores and more particularly, Queensland.

One lucky holidaymaker and up to nine friends will win Tourism Queensland’s biggest ever holiday prize – an ultimate Queensland holiday worth up to $100,000.

In the first 6 days, the Campaign has touched every Continent in the World. There have been entries from 107 Countries.

“Passport to Shine” is a campaign designed to celebrate Tourism Queensland’s new global brand, “Queensland, Where Australia Shines”, and gives Facebook users around the world an opportunity to create their own Queensland passport and go in the draw to win a $100,000 AUD Queensland Experience.

The campaign has so far delivered Tourism Queensland impressive results including; being shared over 200,000 times (via email, Facebook and Twitter) and has more than tripled the number Facebook ‘Likes’ from 34,000 to over 117,000, in the first week.

Tourism Queensland, because the Campaign was launched in London, hopes it will highlight adventures for British tourists in the sunny state, from snorkelling the Great Barrier Reef to sailing around Queensland’s islands or mustering cattle in the outback. All tourists to Australia, unless they have Australian or New Zealand passports, must have an Australian Tourist Visa.

The most popular of these visas for short tourism visits to Australia is the ETA Visa, as it can be applied for quickly and easily online, removing the need to send in passports or paperwork.

Initially, entrants in “Passport to Shine”, will initially be able to choose a favourite Queensland experience from eight available to place in their passports.

As the campaign progresses, additional Queensland experiences will be released and each time an entrant adds a new experience, the value of their prize doubles – from $25,000, then to $50,000 and, finally, up to the maximum of $100,000.

By choosing a total of three experiences by the end of the campaign, users will be eligible for the ultimate $100,000 Queensland holiday experience. Up to 10 people can share this holiday and they will be able to experience incredible “shining” moments in Queensland though an itinerary designed by Tourism Queensland.

You can enter the competition via www.facebook.com/visitqueensland.

The competition will close on 22 November, and the winner will be drawn and contacted by the end of that month, Mr Lawlor said.

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